In an impressive display of predictive accuracy, Jordan-based analytics firm Makana 360 forecasted the U.S. election results with remarkable precision just two days before Election Day. The company’s data-driven methodology, powered by its proprietary Buraq tool, was able to accurately project the winning candidate’s support levels in swing states and nationwide. This achievement stands in...

Unveiling the impact of the Jordan International Food Festival: A dive into how this culinary extravaganza has sparked a revival of Jordanian joy and community spirit. #JIFF2024    

In a landscape where battlefields and narrative spaces are increasingly intertwined amid the rampant spread of misinformation and propaganda, Makana 360, a data-driven communication firm offers an incisive analysis of the global digital discourse on the Gaza War from October to November 2023. The volume of Engagement: In the span of one month, our team...

Amman – Jordan: 360 Makana, the leading Jordanian company in digital data analysis and strategy building, has conducted a comprehensive study of the digital interaction and influence related to the Hajj for the year 2023. The study collected data from various digital platforms and multiple types of content from June 20 to July 3, 2023,...

ROYAL WEDDING IMPACTS JORDAN’S IMAGE GLOBALLY: ANALYSING ONLINE CONVERSATIONS USING SOCIAL LISTENING AND AI REVEALS POSITIVE ENGAGEMENT AND INTERNATIONAL ATTENTION   Amman, Jordan – In the lead-up to the highly anticipated royal wedding between HRH Crown Prince Al Hussein Bin Abdullah II and Miss Rajwa Al Saif, Makana 360, a prominent Jordanian data-driven consulting company,...

Uncovering football fans’ online reactions, perspectives and preferences regarding the World Cup using social listening     Introduction   The biggest event in football just finished with Argentina winning their first title in 36 years in what was deemed as the best and most eventful final World Cup match in history, and Messi has established...

                                 Makana 360 & TOD Collaborate For Consumer Behaviour Analysis During FIFA World Cup Qatar 2022™   TOD to utilise AI-enabled Buraq by Makana 360 to monitor and analyse millions of online conversations in real time TOD to share fan...

The Ballon D’or event generated over 1.2 million online conversations in just one week!   People and brands who were celebrating the event. The conversation spanned from South-East Asia all the way to the west coast of the US.