Amman – Jordan: 360 Makana, the leading Jordanian company in digital data analysis and strategy building, has conducted a comprehensive study of the digital interaction and influence related to the Hajj for the year 2023. The study collected data from various digital platforms and multiple types of content from June 20 to July 3, 2023,...
ROYAL WEDDING IMPACTS JORDAN’S IMAGE GLOBALLY: ANALYSING ONLINE CONVERSATIONS USING SOCIAL LISTENING AND AI REVEALS POSITIVE ENGAGEMENT AND INTERNATIONAL ATTENTION Amman, Jordan – In the lead-up to the highly anticipated royal wedding between HRH Crown Prince Al Hussein Bin Abdullah II and Miss Rajwa Al Saif, Makana 360, a prominent Jordanian data-driven consulting company,...
Uncovering football fans’ online reactions, perspectives and preferences regarding the World Cup using social listening Introduction The biggest event in football just finished with Argentina winning their first title in 36 years in what was deemed as the best and most eventful final World Cup match in history, and Messi has established...
Makana 360 & TOD Collaborate For Consumer Behaviour Analysis During FIFA World Cup Qatar 2022™ TOD to utilise AI-enabled Buraq by Makana 360 to monitor and analyse millions of online conversations in real time TOD to share fan...
The Ballon D’or event generated over 1.2 million online conversations in just one week! People and brands who were celebrating the event. The conversation spanned from South-East Asia all the way to the west coast of the US.
Why Makana 360 Why Makana 360? Are you preparing to launch your business in a new country or region? Or are you simply looking for a way to improve the resonance of your brand messaging in existing markets? Regardless of your plan, cultural insights will unlock insights into consumer truths to help you to stay...