Makana 360 analyzed global online conversations around the FIFA World Cup 2026 to understand how digital momentum is forming before the tournament. The analysis tracked mentions, engagement, team visibility, languages, platforms, and audience behavior across social media, forums, news, and blogs.
Between May 28 and June 11, 2026, World Cup conversations generated 34.1 million mentions and 1.57 billion engagements, showing that the tournament is already operating as a major global attention platform.
For Jordan, the World Cup represents more than a historic first appearance. It is a national communication opportunity to build pride, activate regional and diaspora audiences, and position Jordan’s story on the global stage.