FACTS: Jordan’s Online Scene: 2023

There were 9.95 million in Jordan in January 2023. Internet penetration rate stood at 88.0 percent of the total population at the start of 2023. Increased (+6.8 percent) between 2022 and 2023. A total of 8.61 million cellular mobile connections were active in Jordan in early 2023, with this figure equivalent to 76.1 percent of...

ROYAL WEDDING IMPACTS JORDAN’S IMAGE GLOBALLY

ROYAL WEDDING IMPACTS JORDAN’S IMAGE GLOBALLY: ANALYSING ONLINE CONVERSATIONS USING SOCIAL LISTENING AND AI REVEALS POSITIVE ENGAGEMENT AND INTERNATIONAL ATTENTION   Amman, Jordan – In the lead-up to the highly anticipated royal wedding between HRH Crown Prince Al Hussein Bin Abdullah II and Miss Rajwa Al Saif, Makana 360, a prominent Jordanian data-driven consulting company,...

website report

Uncovering football fans’ online reactions, perspectives and preferences regarding the World Cup using social listening     Introduction   The biggest event in football just finished with Argentina winning their first title in 36 years in what was deemed as the best and most eventful final World Cup match in history, and Messi has established...

Why Makana 360?

Why Makana 360 Why Makana 360? Are you preparing to launch your business in a new country or region? Or are you simply looking for a way to improve the resonance of your brand messaging in existing markets? Regardless of your plan, cultural insights will unlock insights into consumer truths to help you to stay...