Uncovering football fans’ online reactions, perspectives and preferences regarding the World Cup using social listening Introduction The biggest event in football just finished with Argentina winning their first title in 36 years in what was deemed as the best and most eventful final World Cup match in history, and Messi has established...
Makana 360 & TOD Collaborate For Consumer Behaviour Analysis During FIFA World Cup Qatar 2022™ TOD to utilise AI-enabled Buraq by Makana 360 to monitor and analyse millions of online conversations in real time TOD to share fan...
The Ballon D’or event generated over 1.2 million online conversations in just one week! People and brands who were celebrating the event. The conversation spanned from South-East Asia all the way to the west coast of the US.
Why Makana 360 Why Makana 360? Are you preparing to launch your business in a new country or region? Or are you simply looking for a way to improve the resonance of your brand messaging in existing markets? Regardless of your plan, cultural insights will unlock insights into consumer truths to help you to stay...