Ramadan is not only a cultural season; it is a digital season with its own rhythm, behaviors, and decision triggers. مكانة رمضان is Makana 360’s annual thought-leadership report that captures how public conversation and engagement evolve across the month, and what these shifts mean for brands and institutions planning communications during Ramadan.
Powered by Buraq by Makana 360, the report analyzes the Ramadan “season” across five phases—pre-Ramadan, early Ramadan, mid Ramadan, the last 10 days, and Eid week—to map what audiences talk about, when engagement intensifies, and which themes are most influential in MENA and Jordan.
What you’ll find inside:
•The timing and daypart patterns that shape digital engagement during Ramadan
•The major themes and conversation drivers across MENA, with a dedicated lens on Jordan
•Strategic implications for messaging, tone, and content planning across the month
•Sector deep-dives with practical learnings for Telecom and Banking campaigns
This report is designed as a planning reference, helping communications teams and marketers align content and campaign choices with real audience behavior during Ramadan.
To request the report or a tailored Ramadan listening dashboard for your entity or industry, contact Makana 360.