Amman, Jordan – July 6, 2025 – In a ground breaking initiative, Makana 360 today announced the release of its new report, the “ Makana Influence Index (MII) 2025″ This innovative index, the first of its kind in Jordan and the wider region, meticulously monitors, analyzes, and ranks the presence of Jordan’s national football team players, “Al-Nashama,” across media outlets and digital platforms, classifying them based on their influence and overall popularity.
The launch of this pivotal index follows Al-Nashama’s historic and thrilling qualification for the 2026 FIFA World Cup. This achievement triggered an unprecedented surge in media coverage and digital engagement from fans both within and outside Jordan. The report’s findings are meticulously based on an extensive analysis of over 14 million digital and media interactions and mentions recorded between June 2024 and June 2025.
Precise Methodology Powered by AI
The MII relies on a rigorous and comprehensive data analysis methodology, integrating 13 variables across four core pillars to accurately assess impact:
- Media Visibility: The extent of players’ appearances and mentions in both traditional and modern media.
- Social Presence: Their activity and engagement across various digital and social media platforms.
- Sentiment & Reputation: An analysis of the overall positive or negative public perception and impressions about them.
- Public Engagement: The level of fan interaction with their content and news.
Makana 360’s analysis team leveraged cutting-edge Artificial Intelligence (AI) tools and their advanced proprietary platform, “Buraq,” to process and categorize this vast dataset. The methodology also incorporated Histogram Binning to ensure fair distribution and prevent bias towards extreme data points.
The Stars Who Dominate the Rankings
The report analyzed over 20 Jordanian players, categorizing them into three distinct impact levels:
- Very Strong Impact (+85%)
- Strong Impact (+75%)
- Good Impact (+60%)
The index revealed that Mousa Al-Tamari and Yazan Al-Naimat topped the “Very Strong Impact” category, closely followed by Ali Olwan. This highlights the immense popularity of these players and the extensive fan engagement they command following recent national achievements.
A Strategic Tool for Jordanian Football Growth
The MII aims to provide a new and effective measurement tool for the Football Associations, sports clubs, sponsors, and even the players themselves. This invaluable data will offer deeper insights into their public and media presence, enabling them to strategically build upon it for enhanced athletic and commercial careers.
“This index represents a strategic step to transform the immense digital and media interaction into real, tangible value,” stated the creators of the report at Makana 360. “It will contribute to enhancing the national team’s image regionally and internationally, boosting players’ influence and attracting sponsors, thereby supporting their careers and Jordanian football as a whole.”
Global Ambition: An Index for International Football Stars
Makana 360 aims to expand the scope of this pioneering index. In the next phase, the company plans to include Arab national teams that qualify for the FIFA World Cup, offering even deeper insights into their stars’ influence. Looking ahead, Makana 360 intends to extend this unique experience to global national teams, establishing the MII as a leading international benchmark for measuring the media and digital impact of football stars worldwide.
This index is part of Makana 360’s wider effort to elevate sports data culture in the region and introduce global-level measurement systems tailored to Arab athletes and institutions.
For more information or to request a full copy of the report