Amman, Jordan – 7 March 2025– Makana 360 has released the Jordan 2025: Data-Driven Insights Report, an in-depth analysis of economic, financial, and governance trends shaping the country’s trajectory. Powered by Buraq, Makana 360’s AI-driven intelligence platform, the report provides real-time insights on investment flows, digital transformation, and public sentiment, offering decision-makers a clear view of opportunities, risks, and urgent policy considerations.
Key Trends and Findings
Economic Modernization & Investment
- Investment sentiment grew by 19.4% in 2024, with renewable energy, fintech, and smart agriculture emerging as top sectors.
- $1.3B decline in Foreign Direct Investment (FDI) underscores the need for structural reforms and regulatory clarity.
Digital Transformation & Innovation
- 42.8% increase in sentiment toward neo-banks and fintech, reflecting a shift toward digital finance and alternative banking solutions.
- 64% rise in ICT and entrepreneurship sentiment, signaling strong momentum in tech-driven economic expansion.
- Urban Development & Public Services
- 181% increase in public transport usage, highlighting a transition toward sustainable urban mobility.
- 56% growth in sentiment toward urban development, emphasizing public demand for smart cities and infrastructure improvements.
Governance & Public Perception Challenges
- -84% sentiment on corruption, reflecting growing public demand for transparency and institutional accountability.
- -40% decline in healthcare sentiment, underscoring concerns about accessibility and service quality.
- 25% unemployment rate among university graduates, pointing to the need for education-to-employment reforms.
Strategic Implications for Policymakers & Investors
The report offers a data-driven framework for shaping Jordan’s economic future, providing strategic recommendations for government, financial institutions, and businesses.
For Policymakers:
- Enhance regulatory frameworks to attract foreign investment and drive economic diversification.
- Expand digital banking regulations to foster fintech innovation and financial inclusion.
- Strengthen anti-corruption enforcement to rebuild public trust and improve institutional credibility.
- Accelerate infrastructure modernization to support urbanization and sustainable transport solutions.
For Investors & Businesses:
- Prioritize investments in digital finance, AI, and blockchain applications.
- Capitalize on Jordan’s expanding smart city projects and infrastructure development.
- Leverage consumer shifts toward e-commerce and digital finance.
- Tap into government-backed incentives in renewable energy and agritech.
A Call to Action: Intelligence That Shapes Decisions
As Jordan navigates a shifting economic and geopolitical landscape, real-time intelligence is more critical than ever. The Jordan 2025 report provides the insights needed to move beyond reaction and into proactive, strategic decision-making.
Download the full report here.
To request a briefing, contact:
Amman, Jordan.
+96279 603 3558