FACTS: Jordan’s Online Scene: 2023

Abdelrahman Al Husami — Sun, 08 Oct 2023 10:55:42 +0000

There were 9.95 million in Jordan in January 2023. Internet penetration rate stood at 88.0 percent of the total population at the start of 2023. Increased (+6.8 percent) between 2022 and 2023.
A total of 8.61 million cellular mobile connections were active in Jordan in early 2023, with this figure equivalent to 76.1 percent of the total population.
6.61 million social media users in Jordan in January 2023. 66.4 percent of Jordan’s total internet user base used at least one social media platform in January 2023.
At that time, 45.4 percent of Jordan’s social media users were female, while 54.6 percent were male.
Facebook had 4.90 million users in Jordan in early 2023, decreased by (-6.7 percent) between 2022 and 2023. 49.2 percent of the local internet user base
Twitter had 921.9 thousand users in Jordan in early 2023. 9.3 percent of the local internet user base. Increased (+25.3 percent) between the start of 2022 and early 2023.
YouTube had 6.61 million users in Jordan in early 2023. 66.4 percent of Jordan’s total internet user base
Instagram had 2.85 million users in Jordan in early 2023. 28.6 percent of the local internet user base
TikTok had 4.43 million users aged 18 and above in Jordan in early 2023. 44.5 percent of the local internet user base
LinkedIn had 1.40 million “members” in Jordan in early 2023. 14.1 percent of the local internet user base increased (+16.7 percent) between 2022 and 2023.
Snapchat had 3.25 million users in Jordan in early 2023. 32.7 percent of the local internet user base
#Jordan #Amman #socialmedia #data #sociallistening #socialanalytics

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Why Makana 360?

Abdelrahman Al Husami — Mon, 04 Jul 2022 09:01:28 +0000

Why Makana 360

Why Makana 360?

Are you preparing to launch your business in a new country or region? Or are you simply looking for a way to improve the resonance of your brand messaging in existing markets? Regardless of your plan, cultural insights will unlock insights into consumer truths to help you to stay up to date on cultural shifts and emerging trends, making sure your brand keeps pace with the changing times.

Makana 360 has a well-experienced team; tried and tested in the region’s most challenging industries and sectors utilising digital media and technologies in image building. We ideally placed to read social data and identify cultural shifts.

Our team acts as an extension to your business development, marketing, communication, advertising, and production teams.

Makana 360 offers data-driven methodologies to fulfil your business objectives and achieve a positive ROI.

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FACTS: Jordan’s Online Scene: 2023

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